Mail Marketing For CBD Is Tricky, But It Can Be Done. Here’s How.
There are multiple things to take into consideration while forming your marketing
Kentucky-based Cornbread Hemp has included mailers in its marketing strategy for at least two years.
But a recent tweak to its messaging on a promotional postcard brought more attention than the company bargained for – so much so, it’s been flooded with orders and incited some worry among Cornbread Hemp’s customer base.
“We’ve been selling the exact same products for two-and-a half years,” co-founder and CEO Eric Zipperle explained on a recent video call alongside co-founder Jim Higdon.
That includes a bottle containing 1,500 milligrams of CBD and 0.3% THC, which isn’t a controlled substance.
Up until last fall, all marketing promotions included the percentage of THC per package. But company executives realized switching to milligrams – 2 milligrams of THC per 50-milligram serving of CBD in this case – would be clearer.
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