Mail Marketing For CBD Is Tricky, But It Can Be Done. Here’s How.

There are multiple things to take into consideration while forming your marketing

Kentucky-based Cornbread Hemp has included mailers in its marketing strategy for at least two years.

But a recent tweak to its messaging on a promotional postcard brought more attention than the company bargained for – so much so, it’s been flooded with orders and incited some worry among Cornbread Hemp’s customer base.

“We’ve been selling the exact same products for two-and-a half years,” co-founder and CEO Eric Zipperle explained on a recent video call alongside co-founder Jim Higdon.

That includes a bottle containing 1,500 milligrams of CBD and 0.3% THC, which isn’t a controlled substance.

Up until last fall, all marketing promotions included the percentage of THC per package. But company executives realized switching to milligrams – 2 milligrams of THC per 50-milligram serving of CBD in this case – would be clearer.

To Read The Rest Of This Article On Hemp Industry Daily, Click Here

Click to comment

Leave a Reply

Your email address will not be published.

CHAMPS Smoke Shop Report, or ‘CSS’, online source for the updates and innovations on the smoke shop scene. News and information are geared strictly to accessories retail channels, with distribution limited to retailers that Smoke Shop products and wholesalers.


Stay informed with the most up-to-date industry news to help you grow your business: subscribe to our newsletter below!

To Top