‘Zyn’ Maker Swedish Match Hit With Consumer Lawsuit Over Nicotine Pouch Prices
Swedish Match now has an estimated 80% of the market for nicotine pouches
Philip Morris International (PM.N) subsidiary Swedish Match North America is facing a new lawsuit accusing the tobacco giant of substantially overcharging U.S. customers for its popular tobacco-free Zyn nicotine pouches.
The proposed class action filed on Monday in federal court in Richmond, Virginia, said Swedish Match was violating federal and state antitrust laws in the market for “modern oral nicotine pouches.”
The plaintiff, a Florida resident, alleged Swedish Match attained monopoly power illegally through a series of business actions, including an effort to knock rival Dryft out of the market.
Swedish Match now has an estimated 80% of the market for nicotine pouches, which the company sells in different flavors and strengths for about $6 a tin, according to the lawsuit.
In a statement, Philip Morris, which was not named as a defendant, said “we believe the plaintiff’s claims are without merit, and we intend to vigorously defend against them.”
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