The interior design on your smoke shop can make or break your business
Retail has been around for a mighty long time — and one thing we know is that there are many different approaches when it comes to retail design and setting up your store layout. However, there are also some common design strategies that all retailers can employ that lead to more sales for your business.
Designing your retail store’s interior is a topic that we’ve been looking at recently in an effort to help boutique merchants be more successful and thrive in today’s digital era. From telling your brand’s story and creating immersive shopping experiences, to putting together head-turning window displays and signage essentials, when it comes to retail, the devil really is in the details. As such, we want you to help you get the basics down pat.
Not sure where to get started with your store layout and retail design? Here, we’ll look at some of the basics when it comes to creating effective retail interiors that attract more customers to your store, get them browsing for more products, and encourage them to head toward the checkout.
It’s vital to keep this fact in mind: From the moment someone steps into your store to the time they decide to check out (or leave your store without making a purchase), smart design decisions make a significant difference in regards to whether you make a sale or not.
Enter the Threshold
The threshold area, also known as the “decompression zone,” is the very first space that prospective customers step into when they enter your store. It typically consists of the first five to fifteen feet worth of space, depending on the overall size of your store. It’s also the space where your customers make the transition from the outside world and first experience what you have to offer.
At this point, shoppers also make critical judgments like how cheap or expensive your store is likely to be and how well coordinated your lighting, fixtures, displays, and colors are. Since they’re in a transition mode, customers are more likely to miss any product, signage, or carts you place there.
Then, Off To the Right
It’s a well-known fact in the retail community that in North America, 90% of consumers turn right unconsciously upon entering a store. The first wall they see is often referred to as a “power wall,” which acts as a high-impact first impression vehicle for your merchandise. So, be sure to give it extra special attention in terms of what you choose to display and how you display it.
You’ll want to make sure you capture your customer’s attention with the products you put on display, whether it’s your new or seasonal items, high-profit or high-demand products, or as a place to tell your product’s stories.