Best Practices

How To Calculate The ROI Of Content Marketing

Content is believed to generate nearly 3 times more leads

It’s estimated that, on average, nearly a third of B2B and B2C marketing dollars are spent on generating content; and many experts believe that this trend will only continue. By the end of this year (2020), experts and analysts believe that the content marketing industry could be worth as much as $300 billion annually.

For brands, the promises of content marketing are especially tempting. High-quality content that’s effectively distributed can drive brand awareness, engage customers, capture leads, and boost sales. This has lead many in the marketing industry to proclaim that “content is king” when it comes to SEO, and it doesn’t look like it will be stepping down anytime soon.

But how much should your dispensary really be investing in content? And how do you know that your content marketing efforts are actually effective? Keep reading to find out how you can calculate the ROI of content.

Is Content Marketing Profitable?

High-quality content looks great. But marketing is not about producing interesting content, it is about driving traffic and boosting sales. If your content isn’t helping you improve the key performance indicators (KPIs) you care about, then it can’t be very valuable, no matter how good it looks.

So, is content marketing actually profitable?

For most brands, yes.

Content is believed to generate nearly 3 times more leads than traditional marketing methods while costing less to execute.

But just because other marketers are finding success with content marketing doesn’t necessarily mean you will. How can you know if your content marketing efforts are actually profitable? By calculating their ROI.

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