Hemp THC Beverage Sales Light Up Ahead Of Looming Ban
Brands like Cann saw double-digit percentage growth
An upcoming ban on hemp-based THC drinks has sales buzzing.
Last fall, federal lawmakers moved to close a loophole that allowed beverage manufacturers to sell products with low doses of THC, the psychoactive component in cannabis. But news about the upcoming ban, set to take effect in November, has seemed to only add to the hype around the emerging industry.
Sales of Cann, a THC-infused sparkling water company,were up 40% month over month in the two months following the ban’s announcement. January saw a similar month-on-month jump, Jake Bullock, co-founder and CEO of Cann, told Food Dive.
Bullock attributes the bump to the news coverage of the hemp ban getting the word out about Cann’s products, as well as some of its existing customers stocking up in advance of a clampdown, he said.
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