Canopy Growth Quietly Unveils New CBD Line For U.S. Consumers

The company has made a series of moves paving the way

Canopy Growth has launched a new hemp-derived CBD line, its first products to target the massive American market. 

The Smiths Falls, Ont.-based cannabis producer will sell the products under the name “First & Free.” The line will be available in the 31 U.S. states where CBD products are legal for sale, according to the First & Free website.

Canopy Growth launched the brand with minimal fanfare, in contrast with its recent unveilings of vapebeverage and chocolate products for the Canadian market. A company spokesperson did not respond to a request for comment. 

The First & Free website does not prominently display Canopy Growth logos or branding. The Terms of Service states that the website is owned and operated by Canopy Growth, and it has servers located in Ontario. Canopy Growth’s ownership of the website was first reported by BNN Bloomberg on Tuesday. 

Cannabidiol, or CBD, is a non-intoxicating cannabis compound widely-used to treat conditions ranging from Crohn’s disease in people, to anxiety in pets.

The passage of the U.S Farm Bill last year removed hemp from that country’s Schedule 1 controlled substances list. The legislation prompted an explosion of infused lotions, oils, gummy bears and other products.

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