UFC Leans In To CBD Sponsorship With Love Hemp

The five-year, multi-million dollar deal will run starting June 1st, 2021

The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor.

The five-year, multi-million dollar deal will run starting June 1st, 2021.

As part of the agreement, the brand will gain access to UFC’s physical and digital assets, including use of its trademarks, logos and brand.

Tony Calamita, chief executive and director of Love Hemp, said: “We believe that the marketing opportunities this relationship provides can put Love Hemp in the top tier of major international CBD brands. We intend to use UFC’s global reach to position Love Hemp as a trusted, premium CBD brand which we will begin to roll out globally over wider markets.”

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