Launched in 2010, brand is coveted for its vintage-inspired clutches and handbags
The fashion boutiques of New York’s prim Madison Avenue now have a different kind of high-end neighbor: a head shop.
Handbag label Edie Parker is expanding its business into cannabis with a new collection of smoking accessories called Flower by Edie Parker. Launched in 2010, the fashion brand is coveted for its vintage-inspired clutches and handbags, especially its colorful acrylic line that has gained celebrity fans including Lupita Nyong’o and Mindy Kaling. Edie Parker branched out into home goods in 2016, and the new cannabis line was a natural extension of that.
The initial idea came when Brett Heyman, its founder and creative director, started thinking about how she and her friends entertain at home. She also couldn’t find dispensaries that matched her aesthetic or feminine taste, which led her to design the Flower products.
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