Kristen Bell Is Launching Her Own Affordable CBD Skincare Brand Called Happy Dance

The skincare brand is hoping to come to store shelves this fall

Kristen Bell’s turning her love of CBD into her own brand-new skincare line.

The actress, who’s been open about her experience using Lord Jones CBD Body Lotion as her workout savior, is teaming up with the company to launch a new, lower-priced hemp-derived CBD skin and personal care collection called Happy Dance in fall 2020.

“I first discovered Lord Jones CBD products two years ago and have been using them ever since,” Bell said. “I was skeptical at first, but was quickly blown away by the quality, integrity and consistency in all of the products.”

Once the actress and mom of two, 39, met with Lord Jones founders Robert Rosenheck and Cindy Capobianco, they instantly clicked and decided to create affordable — but equally effective — CBD-based products. “We aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point, while maintaining the same trusted quality as the Lord Jones brand,” Bell said.

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