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Juul Sees Long Road Back To Growth

‘We’ve got a long way to go’

The chief executive of Juul Labs Inc. has a message for investors: Be patient.

Since K.C. Crosthwaite took the helm of the e-cigarette maker nine months ago, Juul has halted most of its U.S. advertising, cut more than 1,500 jobs, stopped selling sweet and fruity flavors in the U.S. and put the brakes on its international expansion. And he doesn’t plan to get the startup back to growth any time soon.

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