Juul-Backed Initiative To Overturn SF E-Cigarette Ban One Step Closer To Ballot

Juul has committed to spend $500,000 on the campaign

The Juul-backed campaign to secure a ballot initiative to overturn San Francisco’s just-passed ban on e-cigarette sales has collected enough signatures to go before voters in the November election, the campaign said Tuesday.

If passed, the initiative would override the ban and allow Juul to continue selling its lucrative vaping devices and nicotine “pods” in the company’s hometown of San Francisco, while enacting some new regulations on brick-and-mortar and online retailers that sell the products.

The campaign, called the Coalition for Reasonable Vaping Regulation, has collected about 20,000 signatures — more than double the 9,485 it needed to qualify for the ballot, said Nate Allbee, a spokesman for the campaign. It is expected to be sufficient to get the proposal on the ballot.

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