The 640-square foot space opened two doors down from Fred Segal
Higher Standards, the upscale smoke-shop concept with two standalone stores on the East Coast, opened the doors of its first West Coast standalone store late last month in the Malibu Village shopping center.
The 640-square-foot space is tucked between Teressa Foglia and Catch Surf — and just two doors down from Fred Segal. It might easily blend in with its retail neighbors thanks to the wooden-slat awning and minimalist, beach-adjacent vibe of the facade, expect for the candy-colored Volcano vaporizers catching sun in the front window, that is; the tables piled with Keith-Haring-art-adorned water pipes; Marley Natural walnut-wood herb trays and copies of Lizzie Post’s “Higher Etiquette: A Guide to the World of Cannabis, from Dispensaries to Dinner Parties.”
Other high-end merchandise in the mix includes high-tech dry-herb vaporizers (including the Firefly 2+, and Crafty+, both of which retail north of $250), a colorful counter-top oil-infusing machine called the Levo ($350) that could easily be mistaken for a coffee maker, Otto the joint-rolling robot and an assortment of cannabis-themed gifts and home goods by brands such as Edie Parker (a boxy, pot-green acrylic clutch emblazoned with the word “weed”) and Jonathan Adler (smoldering-joint ash trays, striped stash jars).
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