Cannabinoids

Hemp Product Advertisements Increased Slightly For Father’s Day 

In all, hemp ads comprised less than 1% of advertising during Father’s Day

During the Father’s Day advertising push, hemp was included in 2,266 of the 291,936 retail sales ads, according to U.S. Department of Agriculture’s (USDA) National Retail Report for Specialty Crops. In all, hemp ads comprised less than 1%, or about 0.78%, of advertising during Father’s Day.  

The number of ads this year marks a decline from the same week last year when the USDA reported 2,412 of 335,073 retail specialty crop ads were for hemp but marks an increase in the percentage of hemp ads from the same time last year, which was about 0.72%.   

During this year’s Father’s Day advertising campaigns, watermelons, cantaloupes, avocados, corn, broccoli crowns, limes, asparagus, and grapes were highlighted while plums, nectarines, and peaches were featured by most retailers.

The week of Father’s Day saw 113 stores feature ads for hemp seed oil and 63 for 8-ounce packages of hemp protein while no retailers featured the products in advertising the week prior, according to USDA data. Ads for 16-ounce packages of hemp protein tripled from 31 the week prior to 94 the week of Father’s Day with average advertised prices falling from $19.99 to $15.83. The number of ads for 32-ounce packages of hemp protein remained at 113 from week to week with the average price also remaining stable at $14.99. 

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