Bakers Eyeing CBD Opportunities

Attitudes toward these substances are changing

Baked goods — namely brownies — have long been a preferred delivery method for consuming marijuana, a cannabinoid derived from the hemp plant (Cannabis sativa) that contains the psychoactive compound tetrahydrocannabinol (THC). It also contains cannabidiols (CBD), compounds associated with relaxation, pain relief, improved sleep, positive mood, better memory and stress response.

Attitudes toward these substances are changing with marijuana becoming legalized state-by-state. Today, 11 states have legalized the substance for recreational use and 33 for medicinal use. CBD, the non-psychoactive compound in hemp, is legal in some capacity in 46 states, and cannabis data and research firm Brightfield Group found CBD sales reached $5.3 billion in 2021, a 15% increase from 2020. The firm projects CBD sales to reach $26 billion by 2026.

Despite this growth and demand, there’s still a lot of room for ingredient technology to grow to make it safe, consistent and effective in baked goods.

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