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From Hemp To Hand Sanitizer: How A Business Is Restructuring

They plan to continue production of sanitizer even when the pandemic ends

Due to the coronavirus pandemic, small businesses everywhere are taking a hit.

Some are being forced to close their doors temporarily, while others are restructuring their businesses like People Grow Together based in Windsor NY.

Daniel Mastey and Jennifer Morabito started a hemp farm in Broome County, jumping in on the booming industry in the Southern Tier.

To stand out from the competition, they created People Grow Together, selling CBD and hemp-based products.

“If we can control the quality all the way from seed to bottle, we were able to control our own future,” said co-owner Daniel Mastey.

When the coronavirus made its way to our area, People Grow Together was able to change its business plans.

“Being small we were really able to communicate and interact with the people we were selling to and it gave us the input to see what we could do going forward,” said Mastey.

It came up with the idea to create hand sanitizer.

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