Nammex CEO On The ‘Shroom Boom: ‘I Don’t Think It’s Going To End’
“I think we’re only at the beginning”
Pre-pandemic, demand for mushroom-based products had been increasing and then skyrocketed in 2020 and 2021. Data from the American Botanical Council’s Herb Market report (HerbalGram #131) showed that sales growth of mushroom supplements in the natural channel ranging from 23 to 40% depending on the mushroom.
Speaking with NutraIngredients-USA, Jeff Chilton, CEO of Nammex, said this ‘shroom boom is continuing, and is not going to end.
“When I started Nammex in 1989, there were literally no mushrooms in the supplements market,” he said. “It’s taken a long period of education. In 2015 mushrooms started trending in every way so our sales were really jumping, but in 2019 and 2020, sales of our products went up 80% both years.”
Chilton added that that has slowed down a little bit, but during the pandemic the company couldn’t keep up with demand and its inventory was depleted.
“I don’t think it’s going to end,” said Chilton. “I think we’re only at the beginning because there’s so much room for mushrooms, which have been used extensively in Asia and other parts of the world. We’re [the West is] just in catch-up mode right now.”
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