News

Who Is the Biggest Consumer of CBD in the U.S.?

Chicago based Brightfield Group has put out the answer

America’s younger generations of adults are driving the country’s CBD market because they’re more knowledgeable about products and feel more comfortable using them.

That’s according to new market research from Chicago-based cannabis analytics firm Brightfield Group, which found millennials, born between 1981 and 1994, and Gen Xers, born between 1965 and 1980 account for 71 percent of CBD users. The eight-page report also found millennials take more doses per day than Gen Xers.

As the fledgling CBD industry has yet to make a consistent advertising presence through modern ways of mass communication – like TV, online streaming, radio, and digital media – word of mouth is the top way in which members of both generations learn about CBD, the report said. Millennials also learn about the plant from social media, looking through stores or talking to a budtender. Gen Xers generally learn about CBD from more traditional sources like doctors, the news or print and TV ads.

To Read The Rest Of This Article On Green Entrepreneur, Click Here

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CHAMPS Smoke Shop Report, or ‘CSS’, online source for the updates and innovations on the smoke shop scene. News and information are geared strictly to accessories retail channels, with distribution limited to retailers that Smoke Shop products and wholesalers.

Newsletter

Stay informed with the most up-to-date industry news to help you grow your business: subscribe to our newsletter below!




To Top