Chicago based Brightfield Group has put out the answer
America’s younger generations of adults are driving the country’s CBD market because they’re more knowledgeable about products and feel more comfortable using them.
That’s according to new market research from Chicago-based cannabis analytics firm Brightfield Group, which found millennials, born between 1981 and 1994, and Gen Xers, born between 1965 and 1980 account for 71 percent of CBD users. The eight-page report also found millennials take more doses per day than Gen Xers.
As the fledgling CBD industry has yet to make a consistent advertising presence through modern ways of mass communication – like TV, online streaming, radio, and digital media – word of mouth is the top way in which members of both generations learn about CBD, the report said. Millennials also learn about the plant from social media, looking through stores or talking to a budtender. Gen Xers generally learn about CBD from more traditional sources like doctors, the news or print and TV ads.
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