Seth Rogen Is All Fired Up

HOUSEPLANT is coming to California’s marketplace

Seth Rogen is well aware of the fact that he looks like seemingly one-quarter of the white men in Los Angeles between the ages of 25 and 50.

The 6 p.m. bed head. The weeks-past-the-last-trim beard. The could-be-anyone glasses. The ironic T-shirts straining to contain an unapologetic dad bod. It’s a relatable Everydude persona that has won him nearly 100 film and television roles, small and large, over the past two decades.

In his breakout 2007 comedy, “Knocked Up,” Mr. Rogen played the directionless stoner who somehow got the girl, and neither could understand why. In “Steve Jobs,” from 2015, he fully inhabited the role of Steve Wozniak, the amiable Apple co-founder who seemed all too content to cede the magazine covers, the billions and, basically, history itself to his swashbuckling partner in the black turtleneck.

Mr. Rogen, who is 38 and also a screenwriter, director and producer, long ago transcended the beta male image to become a Hollywood power player. But “ordinary” still serves as a form of camouflage out on the streets.

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