PepsiCo Launches Hemp Beverage In Germany

The drink contains caffeine, guarana, taurine and an “intense” hemp taste

Rockstar Energy + Hemp contains caffeine, guarana and taurine as well as an “intense” hemp taste, PepsiCo said. The new product was released on April 3rd and is only be available in Germany.

According to PepsiCo, Rockstar Energy + Hemp continues the brand’s innovation in the German flavored energy segment following the launch in the country last year of the BCAA-based XD-Power. BCAA is an amino acid used in muscle-building powders.

Rockstar Energy + Hemp comes in three flavours – Original, Tropical Burst and Prickly Cactus – and retails for EUR1.69 (US$2) per 50cl can.

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