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CVS Shifts Anti-Tobacco Fight To E-Cigarettes

The announcement came Monday as CVS continues its campaign

CVS Health will allocate $10 million to fight youth use of e-cigarettes as part of its latest effort to curtail smoking and the use of tobacco products.

The announcement Monday comes more than four years after CVS’ move to end cigarette sales grabbed national headlines and bipartisan praise across the country. This year’s spending is part of the fourth year for CVS’ “Be The First” effort, a five-year campaign to create “a tobacco-free generation.”

So far, $40 million has been allocated by CVS out of a planned $50 million commitment to smoking prevention and anti-tobacco products since the company’s landmark decision in the fall of 2014 to stop selling tobacco products in its stores. That move has left in its wake criticism over the years of rival retailers like Walgreens Boots Alliance that still sell tobacco products to adults.


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