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Actress Bella Thorne Aligns With Hemp Clothing Line DRIHP

DRIHP was founded by millennial entrepreneur, Luke Dandrea

Actress/philanthropist, Bella Thorne aligns with clothing line DRIHP while influencers Rachel Cook and model and social media personality, Jay Alvarrez have come on board as Brand Ambassadors for the new environmentally-safe hemp line that officially launched Saturday, May 30, 2020 (www.drihp.com).  DRIHP was founded by millennial entrepreneur, Luke Dandrea, who is also the founder of the revolutionary hemp flower, hemp seed and hemp crop insurance company, Clone Connect (www.cloneconnect.org). 

DRIHP is more than eco-friendly hemp apparel; DRIHP is a movement/moment in history that Dandrea hopes will be a launching pad to help save the planet!  With its multiple uses, Dandrea’s mission is to educate the consumer one product at a time on how industrial hemp is the game changing component in the science of global warming. One of the many uses of industrial hemp is textiles, which is what DRIHP is focused on. The fibers from the stalks of a hemp plant create eco-friendly hemp apparel and the H in DRIHP stands for Hemp. DRIHP textiles use 1/20 of the water that is required to grow and process traditional cotton fabrics. The line will carry men and women’s clothing and accessories. DRIHP is currently giving away 20,0000 breathable and stylish hemp face masks to customers that go to the website and sign up.

When Dandrea wanted to build out the idea of launching the first major hemp apparel and accessories brand,  he approached Barrett Wissman, Chairman of IMG Artists and principal of the social media management firm Two Pillar Management to build out and manage the company as well as engage his higher-end talent such as actress Bella Thorne and influencers Jay Alvarrez, and Rachel Cook to be the first ambassadors for the brand. 

Stated Wissman, “It has been an honor to help build out a company that is not only launching a new, cutting-edge fashion brand, but one that is at the forefront of a new environmental movement.”

Thorne a long-time cannabis enthusiast is the co-founder of her own very successful cannabis and CBD brand line called Forbidden Flowers (www.forbiddenflowers.com), which launched through Glass House Group in October 2019.  Understanding the history of hemp, she thought it was important to jump on aboard to this project to help educate her fans, etc. about the environmental benefits of hemp and clear up some of the misconceptions of placing hemp in the same category as cannabis. 

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