The Loophole To Advertising Cannabis Products On Google
Since 2019, Google has been running closed-test programs for CBD companies
Google is a powerful tool for businesses, and ranking top three in a search can bring an influx of sales. Unless you’re selling hemp or marijuana.
Google doesn’t prohibit advertising cannabis on its platforms, but there are strings and loopholes.
What Google says
Let’s go through the fine print of Google’s advertising policy:
Google does not permit ads that promote the use, sale or even provide informational content about cannabis.
It doesn’t matter if it’s medicinal or recreational, the tech beast doesn’t make a distinction and lumps it all as a recreational drug in its Advertising Policy.
In theory, this also includes CBD and hemp.
However, since 2019, Google has been running closed-test programs for selected CBD companies.
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