Equinox International plans to launch 10 more stores across the UK
A new “cannabis lifestyle” store has opened in London’s Soho, selling legal cannabis-inspired bath bombs, face creams, hoodies and more. The Mr Nice store borrows its name from Howard Marks, a Welsh drug dealer and author who achieved notoriety as an international cannabis smuggler.
The new store aims to generate sales by leveraging off the increased legal trade of cannabis-inspired products. Mr Nice labels itself as a “modern cannabis destination” that sells “carefully curated cannabis accessories from around the world”.
The clothing range at Mr Nice features an £80 short-sleeved shirt emblazoned with a marijuana leaf print as well as hoodies that offer secret pockets. Meanwhile, plans to launch 10 more Mr Nice stores in the UK have been announced by the chief executive of Equinox International, Xan Morgan, who is responsible for the legal cannabis company behind the venture.
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