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Juul Files Key FDA Application To Keep Selling E-Cigarettes

Juul said it included more than 110 studies in its application

Juul Labs Inc. has filed an application with the Food and Drug Administration to continue selling its e-cigarettes in the United States, the company announced Thursday, a highly anticipated milestone that will determine the fate of the once-highflying company.

Juul said it is seeking authorization for its device as well as its Virginia tobacco and menthol-flavored pods with 3 percent and 5 percent nicotine concentrations. Mango, mint, and other flavors that the company stopped offering last year after facing regulatory scrutiny for allegedly attracting minors weren’t included.

Chief executive K.C. Crosthwaite said in a statement that the application is a key part of Juul’s efforts to move past those controversies and remain on the market as an alternative for smokers of traditional cigarettes.

Juul said it included more than 110 studies in its application, including research on the public-health effects of its products and whether cigarette smokers transition to them. Smoking tobacco is the top cause of preventable death. Juul has said its products could help the world’s 1 billion smokers switch.

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