Aaron LoCascio: Living Life In The Greenlane
It all started with Arnold Palmer. Not the golfer, the drink
Of all the cogs in the cannabis industry’s supply chain, distribution companies might be the most contentious and competitive, charging a toll to every producer that needs to move its product from point A to point B with much grumbling about the fees along the way. But there is another distribution channel that doesn’t touch the plant, and that’s where Aaron LoCascio and his Greenlane Holdings Inc. are winning the game.
When Greenlane went public on the Nasdaq in 2019 (GNLN), it was the first cannabis-related company to list on a United States exchange. Not bad for a first-time entrepreneur who founded the company at age 20 while working at a car wash in Florida. At the time, LoCascio only dreamed his fledgling business would become one of the largest distribution companies in the U.S. cannabis industry, with sales doubling year after year. Every time a cannabis consumer goes into a corner store, headshop, or dispensary looking for rolling papers or a vaping device, it’s a good bet Greenlane has a piece of the action.
“I’ve seen everything and the challenges that people experience,” LoCascio said, laughing. “Being involved in the cannabis industry, there are challenges that you would never in a million years expect if you were a consummate professional with a long career in business with lots of big companies. If you come into the cannabis space, you have challenges that you couldn’t imagine in a million years.”
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