A Colorado Smoke Shop Mixes Everything Counter-Culture
“It’s just little subsets of culture that people really get into”
Inside East West Novelty, customers will find everything they might expect in a traditional smoke shop and a few things they might not, including a wide selection of skateboards, old-school pranks and tons of music and movie collectables.
“It’s like a counter culture,” owner Luke Suvino said about his store at 1306 Lincoln Ave., just across the street from the library. “It’s just little subsets of culture that people really get into — the music stuff, the skate stuff and the smoking stuff. It’s just little parts of life that not every store has.”
Behind all the items in the shop is a tradition that dates back to 1971, when his father, Alexander Suvino, opened the first East West Novelty in Union City, New Jersey. The name is a tribute to a Paul Butterfield Blues Band album titled “East West.”
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