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Juul To Drastically Cut Workforce, Explore Exiting Some Markets

Juul is partly owned by Marlboro maker Altria Group Inc

Juul Labs Inc said on Thursday it would make a “significant” cut to its global workforce and explore pulling out of some European and Asia-Pacific markets to save cash and weather a tumultuous period for the e-cigarette industry.

The company, partly owned by Marlboro maker Altria Group Inc, is planning to lay off about 1,200 employees, more than half its workforce, the Wall Street Journal reported, citing people familiar with the matter. (on.wsj.com/3jNvsir)

“No final decisions have been made and we will continue to go through our evaluation process,” a Juul spokesman said.

E-cigarette sales have slowed in the United States, Juul’s home market, as increased regulatory scrutiny following a rise in teenage vaping and a ban on the sale of popular flavors have hit demand.

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